Saturday, February 6, 2016

Learn about marketing from the Super Bowl

You can learn a lot about marketing by observing the hype leading up to the game. For example, the morning and evening news/talk shows on CBS (broadcaster of the game) usually have a story about the game or its players for at least a week before.

And there are the commercials, of course.  Don't just be entertained. Ask yourself, what goal is the advertiser trying to accomplish by spending $4.8 million for 30 seconds? Is the advertiser reaching its target market? What is the message (not just 'puppies are cute')? Are you going to buy the advertiser's product now, having seen the commercial?  Psych out the advertisers as much as the quarterbacks.