Saturday, February 6, 2016

Learn about marketing from the Super Bowl

You can learn a lot about marketing by observing the hype leading up to the game. For example, the morning and evening news/talk shows on CBS (broadcaster of the game) usually have a story about the game or its players for at least a week before.

And there are the commercials, of course.  Don't just be entertained. Ask yourself, what goal is the advertiser trying to accomplish by spending $4.8 million for 30 seconds? Is the advertiser reaching its target market? What is the message (not just 'puppies are cute')? Are you going to buy the advertiser's product now, having seen the commercial?  Psych out the advertisers as much as the quarterbacks.

Sunday, February 2, 2014

A heartwarming ad about the love sisters share

I'm a sucker for emotional ads.  Watch this one, by Guinness. (It may have disappeared by the time you try, due to Olympic Committee rules.) "Love means giving up your dream so someone else can realize theirs," one sister is quoted as saying.  Here's the link: Guinness ad

Wednesday, December 25, 2013

I know a young lady who started college living in a dorm.  Every time her family visited her, they told me, they found her with her nose buried in her phone, on social media.  She flunked out at the end of her freshman year.  This study,  says there is a link between heavy social media use and declining GPA's.  That may or may not be so, since correlation isn't causality, but if you're in college and your GPA isn't so good, I suggest you read the article.

Wednesday, December 11, 2013

I'm a sucker for ads that use emotion.  Here's one from Wrigley's gum.  Yes, an emotional commercial about chewing gum!

More about grades not really mattering much

In June I posted about your GPA not really mattering much in the real world.  Here's more.  A very large German firm will consider your application even if your GPA is so small you need a magnifying glass to read it:!

Tuesday, December 10, 2013